AbhiBus launches a new ad campaign with Tollywood Superstar Mahesh Babu and Rajendra Prasad for last-minute bus bookings, directed by Anil Ravipudi, to run throughout various festival seasons, offering hassle-free travel options.
The ads, airing on TV and online, debut with a humorous uncle-nephew exchange. Babai studying, promises to excel; Abhi suggests a trip to Tirupati. This sparks a fun, spontaneous bus journey with AbhiBus showing efficient booking.
The idea was to design a campaign matching AbhiBus’ energetic and vibrant brand image. The brand decided to team up with Rajendra Prasad and Mahesh Babu, as the dynamic duo are known for their on-screen chemistry and comedic timing. With a focus on incorporating humor and relatability, the ads will feature funny interactions and playful banter between the two actors.
Rohit Sharma, COO of AbhiBus (ixigo bus business), shared his excitement about the launch of the campaign, stating, “We are thrilled to collaborate with the iconic Mahesh Babu who has been a long-standing brand ambassador of AbhiBus for the past 8 years, and the immensely talented Rajendra Prasad for our new brand campaign. While RP is a legend with close to 50 years in the film industry, Mahesh is a household name and a star. The duo has created magic on screens every time they have appeared together and it is this chemistry and humorous energy that we have drawn on in our upcoming series of ads. Their immense popularity and relatability make them perfect ambassadors to convey our message of celebrating travel and togetherness with your loved ones. Through this campaign, we aim to connect with our audience on a deeper level and reinforce our commitment to providing seamless and joyful travel experiences.”
Speaking on the occasion Tollywood superstar Mahesh Babu said, “As an actor, I’ve always admired brands that consistently uphold their promise of delivering quality and ensuring customer satisfaction. AbhiBus stands out as one such brand with which I’ve been associated for the past eight years. Their commitment to offering seamless travel experiences and dependable bus services is truly commendable. It has been a pleasure to align myself with a brand that demonstrates consistency and reliability in their services, and I eagerly anticipate the continuation of this partnership for many more years ahead.”
