Mumbai: In a testament to its unrivaled presence in the digital news arena, ABP Network has firmly established its leadership with ABP Majha and ABP Ananda topping the Comscore video leaderboard in the Marathi and Bengali segments, respectively. The latest data from Comscore VMX for August 2024 indicates that ABP Majha reached an impressive 19.9 million viewers, while ABP Ananda attracted a remarkable 17.6 million viewers, reinforcing their positions as the most trusted news sources for Marathi and Bengali audiences alike.
ABP Ananda has particularly excelled in video engagement, achieving a staggering 413 million video views in August alone—more than doubling its month-on-month growth. This significant increase underscores the channel’s commitment to delivering compelling content that resonates with its viewers.
Meanwhile, ABP Majha has recorded a monumental 1.5 billion views in FY24-25 to date, reflecting a remarkable 65% growth in viewership from April to August 2024 compared to the same period in 2023. This achievement positions ABP Majha as the fastest-growing platform in the Marathi market.
Both channels have maintained their No. 1 rankings for over two consecutive quarters, becoming synonymous with breaking news and comprehensive coverage of vital events. Their consistent performance against competitors has solidified their status as leading sources of quality journalism in the Marathi and Bengali markets.
As ABP Network continues to dominate the digital news landscape, ABP Majha and ABP Ananda are dedicated to adapting to the evolving needs of their audiences, upholding their reputation as premier platforms for news and information.
