New Delhi: ABP Network has unveiled a groundbreaking Mahakumbh Metaverse, enabling devotees worldwide to virtually participate in the revered Mahakumbh Mela 2025 at Triveni Sangam, Prayagraj. Hosted by ABPLIVE, the digital arm of ABP Network, this initiative blends spirituality and technology, allowing users to take a virtual snan (holy dip), attend aartis and poojas, and interact with spiritual leaders—all from the comfort of their homes.
Accessible through ABPVerse, the Mahakumbh Metaverse offers virtual tours of the Triveni Sangam, live-streaming of the Shahi Snan, and an interactive digital timeline covering the sacred Akharas. Participants can collect ‘Karma Coins’ as they navigate through rituals, enhancing their immersive journey.
Key Features of ABPLIVE’s Mahakumbh Metaverse:
- High Interactivity – Engage in virtual pujas, aartis, and snan at the Triveni Sangam Ghats
- Spiritual & Cultural Exploration – Discover detailed insights about the Akharas and their traditions
- Personalized Experience – Download and share snan videos on social media
- Dedicated Brand Kiosks – Opportunities for partners to engage with users
The Mahakumbh Mela 2025, held from January 14 to February 26, 2025, is one of the world’s largest spiritual congregations, drawing millions of devotees. By introducing the Mahakumbh Metaverse, ABP Network is making this sacred event accessible to a global audience, ensuring that cultural and spiritual heritage is preserved and celebrated through the latest digital innovations.
Following the success of previous metaverse projects, including the Ram Mandir Metaverse, ABP Nadu Metaverse, and Election Centre Metaverse, this marks ABPLIVE’s fourth digital experience, further solidifying its leadership in the metaverse news and cultural engagement space.
