Chennai: Jahabar Sadique, Co-Founder and CEO of Chai Kings, will be the featured guest at the upcoming edition of Super Chennai Arattai, an initiative by Super Chennai, a citizen-led city branding movement. The conversation session is scheduled to take place on March 21 at 5:00 PM in Chennai.
Super Chennai Arattai is a curated public conversation platform designed to spotlight individuals contributing to the city’s entrepreneurship, culture and civic life through their ideas, journeys and impact. The initiative aims to create open dialogues that bring citizens closer to the people shaping Chennai’s future.
In its second edition, the platform will host Sadique, whose entrepreneurial journey has helped transform how tea is consumed and experienced in the city. Through Chai Kings, he introduced a scalable café-style tea brand at a time when Chennai was traditionally associated with its strong filter coffee culture.
What began as a simple idea around elevating the everyday cup of tea has grown into a recognisable urban brand, reflecting the changing preferences of younger consumers and the city’s evolving beverage culture.
The event will be free and open to the public, with prior registration required through the Super Chennai website.
With initiatives such as Super Chennai Arattai, the Super Chennai movement continues to create platforms where innovators, entrepreneurs and citizens can connect, exchange ideas and celebrate stories that reflect Chennai’s entrepreneurial spirit.
