Mumbai: Accor has announced the appointment of Zara Singh as Director of Revenue – India & South Asia. With nearly two decades of rich experience in the hospitality industry, Zara will lead the brand’s revenue management and distribution strategy across the region, further strengthening Accor’s commercial momentum in one of its fastest-growing markets.
An accomplished professional with a deep understanding of the Indian and South Asian hospitality landscape, Zara has held key leadership positions in some of the world’s most respected hotel groups, including The Oberoi Group, Taj Hotels, Marriott International, IHG, and Hilton. Her extensive background spans property, cluster, regional, and country-level roles, where she has consistently delivered performance excellence across revenue optimization, pricing, and strategic distribution.
Zara’s journey in hospitality began in sales, evolving over the years into a well-rounded commercial strategist. Her career has been marked by cross-functional revenue leadership, new hotel openings, and award-winning contributions to strategic marketing and distribution. Her results-driven mindset and collaborative approach have made her a trusted leader across organizations.
Pratima Badhwar, Head of Commercial, India & South Asia at Accor, welcomed the appointment, saying, “We are excited to welcome Zara into this strategic role at Accor. Her extensive experience, data-driven approach, and deep knowledge of both domestic and international markets will be instrumental in driving our revenue strategy forward. Zara’s appointment reflects our continued commitment to building a high-performing team that can shape the future of hospitality in India & South Asia.”
Expressing her enthusiasm, Zara Singh commented, “It is a privilege to join Accor at such an exciting time of growth for the region. I look forward to collaborating with the team to drive forward-thinking revenue strategies, enhance commercial performance, and deliver meaningful results across the portfolio.”
