India, 8th February 2024: ACT Fibernet, a leading player in the broadband and digital services industry, is happy to announce the relaunch of its mobile app with groundbreaking features that redefine the customer experience in the industry. Committed to valuing its customers’ time and delivering seamless solutions to internet-related queries, ACT Fibernet has introduced the ACT Super App, designed to provide quick, easy, and accessible solutions at the fingertips of its users.
Keeping up with the changing technologies and expansion in the user base, the broadband brand has completely revamped the mobile app. The new mobile app has been designed and launched after undertaking extensive research and feedback from users to understand the scope of improvement. The ACT Super App has a different look and feel, making it easier for users to pay bills and raise tickets, track accounts, set reminders, chat with customer care, upgrade plans etc.
With industry-first features, the ACT Super App sets a new standard for convenience, efficiency, and innovation in customer service. A few key features of the app include instant query resolution, where users can now enjoy real-time solutions to their internet-related queries through self-help content like videos and FAQ section on the app, ensuring a swift and hassle-free experience. They can also now easily monitor their data, speed and the number of devices connected to the Wi-Fi through the analyzer. They can set bill reminders, subscribe, and unsubscribe to value-added services etc. Other unique features that make the app easy to use include dark/light mode and font adjustments.
Mr. Ravi Karthik, Chief Marketing & Customer Experience Officer at ACT Fibernet, expressed his enthusiasm for the relaunch, and said, “At ACT Fibernet, we aim to deliver superior customer experience across all our interaction points. Our revamped app is along the same lines, providing simplified UI, and significantly enhanced features on account management and self-care that aim to make customer’s life simpler and more convenient. With this, I am sure that our customers will feel the ACT advantage and adopt the new app quickly.”
As part of the relaunch, the broadband company is also launching a nationwide campaign to raise awareness about the new Super App. Its marketing efforts include reaching out to the audiences through different channels like email, SMS, and WhatsApp. ACT Fibernet will also release videos and creatives on its social media about the latest updates in the app. To maximize its visibility on the app store and improve conversion rate to generate the maximum volume of organic downloads, the relaunch campaign will also comprise fresh content related to updates on the app store.
