Chennai: Hansa Entertainment has announced the appointment of Sujatha Narayanan as Chief Executive Officer, as it formally launches operations with a focus on multi-format content production across digital, OTT, television and theatrical platforms.
The newly incorporated entity builds on the legacy of Hansa Vision and aims to create original programming spanning short-running series (SRS), long-running series (LRS), OTT films, and theatrical features. The company will also foray into podcasts through ‘Hansa Spotlight’ and develop vertical drama content under ‘Hansa Originals’.
Founded by Sruti Swamy and Siddharth Swamy, the company is positioned to cater to evolving audience preferences driven by mobile-first consumption, shorter formats and multi-platform viewing habits. Initial content production will span six Indian languages—Hindi, Tamil, Telugu, Malayalam, Bengali and Kannada.
Speaking about the initiative, Srinivasan K. Swamy, Executive Chairman of R K Swamy Hansa Group said, “The launch of Hansa Entertainment marks an exciting new chapter, as it is expected to evolve into a multi-format production house that speaks the language of the modern viewer while staying true to our roots. The new entity is the brainchild of the next generation and will be independently managed by Ms. Sruti Swamy who is the Director and the newly appointed CEO. Unlike, R K Swamy Hansa which is in the business of providing Integrated Marketing Services, Hansa Entertainment will focus on creating OTT films, Series and Vertical dramas.”
Sruti Swamy, Director, Hansa Entertainment, said, “I am happy to announce that Ms. Sujatha Narayanan has been appointed as the CEO of Hansa Entertainment. Sujatha has over two decades of experience in creative content curation and production, spanning various formats including Film & OTT. She is also a well-known film columnist & has been a media entrepreneur producing key campaigns for leading brands. She brings significant film industry goodwill across various markets that will help us deliver engaging productions across formats and languages.”
She further added, “I am very optimistic about the future of Hansa Entertainment, given the content explosion and the opportunities offered by new technologies for production. This is further compounded by the evolving ways in which content is getting consumed by us today. We will certainly enjoy the journey ahead and we want to ensure that our productions are a delight to watch and enjoy as well.”
Siddharth Swamy, Director of Hansa Entertainment, said, “The idea is to grow a contemporary production house that creates compelling stories for today’s multi-platform audiences, while drawing inspiration from the rich storytelling traditions that audiences have appreciated over the years. We are known for our integrity and consumer insight, and Hansa Entertainment will carry this torch forward, blending that rich insight with cutting-edge storytelling for a digital-first era.”
Speaking on her appointment, Sujatha Narayanan, CEO, Hansa Entertainment, said “I am glad to be a part of Hansa Entertainment which already has a strong goodwill in the industry, thanks to the pioneering work done by the group entity Hansa Vision. Hansa Entertainment will evolve as a story-first, IP driven entity. We have already put together a smart team of interesting and dynamic creators who will helm our vertical dramas, shows and films. Our stories will be selected with a keen ear-to-the-ground approach, while keeping an eye for the best aesthetic and filmmaking sensibilities. The core team at Hansa Entertainment has both industry veterans and new age talent, which will ensure that our offering to OTT platforms, theatrical productions and branded vertical dramas promises to be engaging and entertaining.”
