Structural steel tubes and pipes company APL Apollo announced it had appointed actor Amitabh Bachchan as its brand ambassador. Building on its over 30-year legacy and the Make in India mantra, APL Apollo aims to further strengthen and expand its brand identity across the country with this signing.
Leveraging the actor’s fan base and appeal, APL Apollo aims to further boost its current market dominance, besides expanding its brand recognition across the nation. The two-year partnership will see the actor endorse the brand across all media channels including print, electronic media and outdoor, as well as in-store promotional material.
Sanjay Gupta, Chairman & Managing Director, APL Apollo Tubes Ltd, said, “We are incredibly proud to welcome Mr. Bachchan as he embodies all the qualities that APL Apollo stands for–excellence, versatility, and timeless quality. We are consistently channelling our efforts to deliver world-class quality, much like Big B and we are confident that this partnership will serve to reinforce our strong presence in the Indian market.”
“Amitabh Bachchan’s iconic face is a forever appeal that strikes a chord with millions of hearts, not just in India, but worldwide. His enduring appeal will go a long way in elevating our brand image everywhere. This strategic move by APL Apollo will pave the way for not just elevated brand recognition but also an enhanced brand experience. By bringing diverse audiences through this ploy, the brand will witness wider connections,” said Charu Malhotra, Chief Brand Officer, APL Apollo Tubes Ltd.
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