Mumbai: Calvin Klein Inc., part of PVH Corp., has announced the launch of its Spring 2026 denim campaign, starring global brand ambassador Jung Kook of the globally renowned K-pop group BTS.
Directed and shot by acclaimed fashion photographer Mert Alas, the new campaign sharpens the spotlight on denim as the ultimate expression of personal style. Framed through Jung Kook’s distinctive and influential point of view, the film captures the pop icon living fully in the moment, bringing together fashion, movement, and attitude in a high-impact visual narrative.
The campaign unfolds across a series of immersive worlds, unified by Jung Kook’s style, way of living, and commanding presence. Blending fashion with entertainment, the film moves to an instantly recognisable soundtrack and comes alive through the artist’s signature choreography. The interplay of music and movement is further elevated with a special cameo by New York City legend Rosie Perez, reinforcing the bold visual storytelling synonymous with Calvin Klein.
Denim takes centre stage in the collection, with key silhouettes leading the narrative. These include the effortless attitude of the 90s Straight, the relaxed and nostalgic proportions of the Baggy, and new interpretations of the iconic Trucker jacket. Each piece is reimagined with elevated washes and designed for versatility. Casual logo tees and oversized bombers round out the looks, positioning denim as both a wardrobe essential and a personal statement.
Sharing his experience, Jung Kook said, “I love Calvin Klein jeans because they’re designed to be lived in. The looks I wore for this campaign nod to ‘90s style while feeling completely modern. It was exciting to bring together my love of music, dance and fashion against the energy of the city.”
The Spring 2026 denim campaign launched globally on February 24, rolling out across digital and social media platforms, out-of-home placements, and point-of-sale touchpoints. The collection will be available at Calvin Klein stores, leading retail outlets, and online platforms across India.
CAMPAIGN CREDITS:
Directed and photographed by Mert Alas
EDITORIAL CREDITS:
Calvin Klein
