Hyderabad: Freedom Refined Sunflower Oil, India’s leading edible oil brand, has onboarded popular film actor Siddu Jonnalagadda known for his films like “DJ Tillu” and “Tillu Square,” to inspire Telugu households to adopt healthy eating habits. The actor, known for his charismatic screen presence and massive fan following amongst the youth, has emerged as one of the most promising actors in Telugu cinema. The partnership brings together a beloved actor known for his relatable performances with a brand that’s all about making healthy cooking accessible to every home
Siddu Jonnalagadda enjoys immense trust and admiration in the Telugu market. His association with Freedom Healthy Cooking Oils will enable the brand to forge deeper connections with the consumers and reinforce the commitment to delivering pure, healthy cooking oil solutions for every kitchen. The collaboration will see Siddu featured across Freedom’s campaigns on TV, digital platforms, and beyond across Telgu states. The objective will be to start conversations around healthier cooking and reinforce the trust in Freedom Refined Sunflower Oil.
Speaking about the association P Chandra Shekhara Reddy, Vice President, Sales & Marketing, Gemini Edibles and Fats India Ltd said “We are happy to be associated with Actor Siddu Jonnalagadda and we welcome him to the Freedom Sunflower Oil family. Freedom Sunflower oil helps customers to ‘cook more with less oil’ giving users a unique combination of health with good taste. We hope this association will creatively encourage conversations around ‘guilt free eating’ in Telugu households. This will help the brand engage with the next generation, aid in rapid adoption to improve penetration of the brand in the Telangana and Andhra Pradesh.”
According to Chetan Pimpalkhute, Head Marketing, Freedom Healthy Cooking Oils. “We are thrilled to welcome Siddu Jonnalagadda to the Freedom family. His vibrant personality, quirky humour, charismatic screen presence and massive young fan base in the Telugu states will help Freedom Sunflower Oil to connect with young audience and encourage conversations on adopting health-conscious lifestyle and eating habits. His dedication, balance, and mindful approach to life perfectly reflects our brand’s philosophy of ‘Eat Healthy and Live Healthy.’ Through this association, we hope to inspire families to adopt healthier cooking habits, make conscious choices in the kitchen, and enjoy meals that nourish both body and mind.”
