Bangalore: The Ad Club Bangalore is set to host the eighth edition of its highly anticipated Inspiration Room series on Thursday, November 21st, 2024. The event will feature renowned international behavioral scientist and co-founder of Useristics, Dr. Paul Harwood, who will share his insights on the powerful intersection of behavioural science and advertising.
The session, titled “The Power of Behavioral Science in Advertising,” will take place at Adda 1522, Cambridge Layout, Bengaluru, starting at 6 PM. Dr. Harwood, with over two decades of experience working with leading global technology companies like Facebook, Twitter, Google, Slack, and YouTube, will offer a deep dive into how behavioral science can help advertisers and marketers create more impactful and effective campaigns.
Dr. Harwood’s expertise in behavioral science and his work with some of the world’s most recognized brands provide a unique perspective on the practical applications of psychological principles in advertising. The session will focus on how understanding human behavior can drive better consumer engagement, improve decision-making processes, and elevate the overall impact of marketing campaigns.
“Behavioral science is revolutionizing the way we approach advertising. Dr. Harwood’s session promises to be a valuable opportunity for advertisers, marketers, and creative professionals to gain cutting-edge insights that can make a measurable difference in their campaigns,” said an Ad Club Bangalore representative.
Inspiration Room is a flagship event by Ad Club Bangalore that aims to bring together industry leaders, innovators, and creative professionals to explore the latest trends, strategies, and techniques in advertising. This edition, supported by Venue Partner – Adda 1522 and Media Partners – Ad Gully, Agencyfaqs, and Medianews4u, promises to be an enriching experience for all attendees.
Event Details:
Date: Thursday, November 21st, 2024
Time: 6:00 PM
Location: Adda 1522, Cambridge Layout, Bengaluru
Registration Fees:
Ad Club Bangalore Members: Rs. 250 + GST per person
Non-Members: Rs. 500 + GST per person
Registration Link: Click here to register
This is a unique opportunity to hear from one of the leading minds in behavioral science and advertising. Whether you are a marketer, advertiser, or creative professional, the session will provide invaluable insights into how behavioral science can drive consumer behavior and shape more successful advertising strategies.
