According to TAM AdEx- Digital Media Report on Travel and Tourism (including Ecom-Travel & Tourism) for Jan-Mar’23, ad insertions saw rise of 18pc over Jan-Mar’22.
Top 10 Advertisers had 70pc share of ad insertions during Jan-Mar’23 with Dubai Comm/Tour Promotion Brd on top of the list adding 14pc share. Among Top 10 Brands, Dubai Tourism led the list with 14pc share. There were 950+ advertisers and 1000+ brands from category Travel and Tourism advertising during first quarter of Y 2023.
Display Ads had more than 70pc share of category ad insertions during Jan-Mar’23 and Jan-Mar’22. Video Ads of Travel and Tourism grew by 2.1 times in Jan-Mar’23 compared to Jan-Mar’22. Among the Digital Platforms, Desktop Display topped with 43pc share of ad insertions followed by Mobile Display with 25pc share.
