Ad Insertions saw a drop of 41% in Jan-Jun’20 over Jan-Jun’19 but rebounded in Jan-Jun’21 with strong growth of 55% over Jan-Jun‘20.
In H1’20, Digital Ad Insertions recovered with a rise of 15% in Jun’20 over May’20. Jun’21 registered a hike of 43% over Feb’21.
Services among the sectors and Ecom- Media/Entertainment/Social Media among the categories topped in Jan-Jun’21. 345+ Growing Categories seen in Jan-Jun’21 over Jan-Jun’20.
Top 10 advertisers and brands added 16% and 14% share of Ad Insertions. 36K+ exclusive advertisers & 42.4K+ exclusive brands advertised during Jan-Jun’21 compared to Jan-Jun’20. ‘Youtube.com’ was the top Publisher with 13% share of Digital advertising in Jan-Jun’21. Desktop Display topped with more than half of Digital ad insertions during Jan-Jun’21. Ad Network was the most utilized for advertising on Digital Platforms. Banner ads bagged the highest insertions on Digital with 51% share followed by HTML5 ads with 34% share in Jan-Jun’21.
Ecom-Media/Ent./Social Media category topped during Jan-Jun’21 with 8% share of Ad Insertions. Ecom-Gaming moved up by 7 ranks to achieve 3rd rank replacing Corporate-IT. Multiple Courses category was the new entrant in the Top 10 categories’ list.
Ecom-Gaming among Categories saw the highest increase in Ad Insertions with a growth of 2 Times followed by Ecom-Media/Ent./Social Media with 63% growth during Jan-Jun’21 over Jan-Jun’20.In terms of growth percentage, the Rental Services category witnessed the highest growth % among the Top 10 i.e. 176 Times increased in Jan-Jun’21 over Jan-Jun’20.
Amazon Online India topped the list during Jan-Jun’21 followed by Grammarly Inc. Top 10 advertisers together added 16% share of Ad Insertions.
