Mumbai: Recently TAM shared its report on the Personal Healthcare sector for the period Jul-Oct’20. The report talked about Ad Volumes for Personal Healthcare Sector on TV, Print and Radio and Digital, Top 10 Categories, Top 10 advertisers, Exclusive brands in Sep-Oct’20 over Jul-Aug’20, Top TV Channel Genres and Program genres preferred by Personal Healthcare sector and many more.
Ad Volumes for Personal Healthcare on Television grew by 2% in Aug’20 compared to Jul’20. Whereas the Ad volumes for Personal Healthcare on Radio rose by 8% in Aug’20 compared to Jul’20.
Ad Volumes per publication in Print dropped during Aug-Oct’20 compared to Jul’20, And Ad Insertions for Personal Healthcare on Digital decreased in Aug-Oct’20.
6 among Top 10 Categories were common between TV and Print which were Rubs and Balms, Range of OTC Products, Medicated Skin Treatment, Vitamins/Tonics/Health Supplements, Digestives, and Corporate-Pharma/Healthcare which were adding 63% and 83% share of Ad Volumes respectively.
Top 10 categories on Radio and Digital added more than 95% of the total Ad volumes’ and Ad Insertions’ share respectively. 5 out of Top 10 categories were in common among all mediums. Range of OTC Products topped on Radio and had 7thrank in Print during JulOct’20.
Among the Top 10, SBS Biotech was a common advertiser between TV and Print during Jul-Oct’20. And in between Radio and DigitalProcter & Gamble was the common advertiser in the list of Top 10. Top 10 advertisers added more than 60% share of ad volumes on TV & Radio and more than 80% share on Digital & Print.
Virat Kohli spotted at top position followed by Raveena Tandon. Looking by celebrity Profession, ads endorsed by Film Actresses had 32% share of ad volumes followed by Sports Person with 27% share.
74% of the sector’s ad space was in Hindi and Marathi Publications during Jul-Oct’20. General Interest publication genre dominated the sector advertising with more than 99% share of ad space.
Mumbai & Nagpur were Top 2 cities in West Zone as well as in overall India for the sector. Among Sales Promotions, Volume Promotion occupied 72% share followed by Add on Promotion with a 13% share of sector ad space during Jul-Oct’20. Top 5 advertisers (SBS Biotech, Amar Products India, Jolly Pharma India, Dabur India Emami) together added 98% share of Sales Promotion’s ad volumes during Jul-Oct’20 in Print.
