According to TAM AdEx-Report on Television Advertising for Jul-Sep’22, ad volumes grew by 4pc compared to Apr-Jun’22 and 2pc over Jan-Mar’22.
Among the Leading Sectors in Jul-Sep’22, Food & Beverages led the Top 10 list with 21pc share of ad volumes. The top three sectors maintained their ranks compared to Apr-Jun22. Auto sector registered highest positive shift in ranking, from 13th to 9th position, Household Products and Education were among the other sectors with positive rank shift. Personal Healthcare was the only sector which moved down in the rank.
In the Top 10 categories in Jul-Sep’22, Toilet Soaps and Toilet/Floor Cleaners maintained their rankings compared to Apr-Jun’22. Mosquito Repellents and Ecom – Online Shopping were the new entrants. Shampoos moved down from 3rd rank to 9th rank. The top 10 categories together added 29pc share of ad volumes.
Among the Leading Advertisers across three quarters of year 2022, HUL and Reckitt remained the top two advertisers with Reckitt replacing HUL from the top position in Jul-Sep’22. The Top 10 advertisers together added 40pc share of ad volumes during Jul-Sep’22. Procter & Gamble Home Products and Colgate Palmolive India were the new entrants in the Top 10 list for the current quarter.
In the Leading Brands across three quarters of year 2022, the top 10 brands contributed nearly 11pc to the total advertising on TV in Jul-Sep’22. The current quarter had highest number of brands compared to previous two quarters. Six out of the top 10 brands of Jul-Sep’22 were from Reckitt.
190+ categories registered positive growth in the Top growing categories. Toilet Soaps was the top category with highest growth of 1.5 times in ad secondages in Jul-Sep’22 vs Apr-Jun’22. Mosquito Repellents category witnessed highest growth pc of 2.2 times in Jul-Sep’22 compared to Apr-Jun’22.
In the Top Channel Genres, GEC and News added nearly 55pc share of ad volumes. Share of ad volumes on News genre saw a decrease in Jul-Sep’22 compared to previous 2 quarters. The top 5 genre contributed 90pc to the total TV advertising volumes in 3 quarters of year 2022.
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