Mumbai: Adani Wilmar Limited, a food and FMCG company, is celebrating 25 years of its iconic brand, Fortune Foods, with the launch of a new logo that encapsulates the brand’s enduring commitment to home-cooked meals. The new logo reflects Fortune’s journey of becoming a trusted name in Indian kitchens and reinforces its iconic message, ‘Ghar ka khana, ghar ka khana hota hai’. Over the years, the brand has become synonymous with essential kitchen staples such as edible oils, wheat flour, rawa, maida, suji, besan, rice, and pulses, consistently delivering delicious, nutritious, and wholesome food to families across India.
The logo’s design is a celebration of Indian culinary traditions, seamlessly blending 25 years of tradition and togetherness. It incorporates visual elements that reflect the sensory richness of Indian kitchens — from cooking utensils to the essential ingredients and spices that form the heart of home-cooked meals. The logo features images of rice, vegetables, sweets, spices, and kitchen tools such as rolling pins and mortar-and-pestles, all representing the diverse and flavourful ingredients that make up the fabric of Indian cooking.
In addition to celebrating the culture of home-cooked meals, the design also conveys health, happiness, and the commitment Fortune Foods has made to providing wholesome food. By capturing the essence of Indian kitchens, the logo celebrates the joy of cooking and eating together, a bond that has made Fortune Foods a key player in Indian households for a quarter-century.
Commenting on the launch of the new logo, Angshu Mallick, MD & CEO of Adani Wilmar Limited, said, “For 25 years, Fortune Foods has been woven into the fabric of Indian households, becoming a trusted name in kitchens across the country. This journey has been nothing short of extraordinary—a reflection of the love, trust, and shared values of millions of families who’ve chosen us to be part of their everyday lives. Our logo encapsulates this beautiful relationship, celebrating the tools, flavors, and traditions that make home-cooked meals a cornerstone of Indian culture. As we mark this silver jubilee, we honor the past while looking toward the future with a renewed commitment to delivering quality, nutrition, and the joy of cooking at home. This is more than a milestone; it is a testament to the power of shared moments and the enduring bond between Fortune and the families we serve.”
