Mumbai: AdCounty Media has announced a strategic partnership with The Automobile Group, one of the fastest-growing AI-assisted performance networks for the global automotive industry. This alliance is poised to redefine automotive consumer engagement across high-growth markets in the Middle East and Southeast Asia, with a specific focus on Indonesia and the Philippines.
“This partnership underscores our commitment to delivering hyper-targeted, brand-safe, and performance-driven solutions specifically designed for the modern automotive consumer,” said Delphin Varghese, Co-founder & Chief Revenue Officer, AdCounty Media.
By combining AdCounty’s adtech expertise with The Automobile Group’s auto-centric network and regional market insights, the partnership aims to accelerate digital innovation and performance-driven advertising solutions tailored to automotive brands navigating an evolving digital landscape.
Yash Vardhan, Co-Founder, The Automobile Group, added, “Our vision with The Automobile Group is to build Asia’s most powerful auto-centric performance network. The partnership with AdCounty is a strategic step toward expanding our footprint in Southeast Asia, especially in Indonesia and the Philippines — markets with immense potential.”
The partnership is set to tap into over $1.2 billion in automotive digital ad spend across key emerging markets:
- Middle East (UAE, Saudi Arabia, Qatar): ~$250–350 million, focused on luxury auto segments.
- Southeast Asia (Philippines, Indonesia, Vietnam, Thailand, Malaysia): ~$600–700 million, driven by rapid EV adoption and digital-first buyer journeys.
AdCounty and The Automobile Group plan to deploy hyper-local campaigns such as TikTok-led EV content in Indonesia and YouTube-based test drive activations in India to create culturally relevant, high-impact consumer touchpoints.
“We’re thrilled to collaborate with AdCounty, whose expertise and reach will be instrumental in scaling our delivery capabilities in new markets. Together, we aim to redefine how automotive brands connect with their audiences in this region,” said Shwetank Pandit, Co-Founder, The Automobile Group.
The collaboration will also leverage AdCounty Media’s proprietary Demand-Side Platform (DSP) and contextual targeting engine to enable scalable, data-driven performance marketing. Combined with The Automobile Group’s AI-backed optimization tools, the alliance is positioned to offer brands not just visibility but measurable ROI and customer lifetime value in a competitive digital environment.
As the automotive industry increasingly embraces digital-first strategies, the partnership between AdCounty Media and The Automobile Group stands as a blueprint for regionally adaptive, tech-enabled, and performance-led brand building.
