Mumbai: Adgcraft is a new-age communications agency that has recently adorned a new hat as it won Speaking Herb’s PR Mandate by offering them strategic solutions to the most complex brand situations in the simplest manner possible. Speaking Herbs is a leading clean botanical consumer goods brand that empowers people with 100% plant-based, chemical-free, non-toxic and high performing products that are better for people and the planet.
As part of the mandate, Adgcraft will be in charge of improving Speaking Herb’s overall brand reputation, awareness, amplifying its visibility, offering strategic communication counsel, and managing media relations, external communications & other activities that come under the PR purview. The account will be managed and supervised from Adgcraft’s Noida Office.
Commenting on the association, Amis Ahmed, Founder and Chief Visionary, Speaking Herbs, said, “It was important for us to pick the right partner, who shares our brand’s vision and mission and helps us in elevating our brand presence with an agile public relations strategy. We loved their creative and strategic approach to the campaign, and thereby, we are thrilled to have Adgcraft onboard. We look forward to having a fruitful association with them.”
On winning the mandate, Abhinay Kumar Singh, Founder and Managing Director, Adgcraft, said, “Speaking Herb is more than just a brand, it is a movement, and it is our utmost honour to enable them to find their audience with strategic communication and enhanced media reach across all PR channels. We will deploy all our experience in PR strategy and communications to boost Speaking Herb’s reputation and awareness amongst the right stakeholders.”
Adgcraft has its offices in Noida and Lucknow. The agency manages brands from multiple sectors such as Startups, lifestyle, health, logistics, real estate, fin-tech, education, travel, hospitality, etc.