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Adidas inks partnership with Loitongbam Ashalata Devi

The partnership enables the athelete to work closely with the brand to engage and inspire the youth of the country.

by MN4U Bureau
February 6, 2023
in Featured, Marketing
Reading Time: 1 min read
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Adidas inks partnership with Loitongbam Ashalata Devi
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Adidas, a German sportswear brand has announced partnership with Loitongbam Ashalata Devi, who is the captain of the national women’s football team as well as the Indian Women’s League captain of Gokulam Kerala.

On joining Adidas, Loitongbam Ashalata Devi said, “I am so excited to join the Adidas family. Growing up, I would always dream of associating with an iconic brand like Adidas and now that it has happened, I feel truly grateful. I have strived hard to reach where I am today, but this is just the beginning, I want India to become a powerhouse in football worldwide, and I am sure this association will play a pivotal role and inspire and enable me to actualize that dream.”

Sunil Gupta, Senior Director, Adidas, also added, “We are elated to welcome Ashalata into the Adidas family. She is paving the path for women in football, and we believe that her winning attitude and passion will inspire the youth and unlock the true potential of Indian football.”

Tags: AdidasLoitongbam Ashalata DeviSunil Gupta

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