New Delhi: adidas has announced a landmark multi-year partnership with the future Audi F1 Team, further extending its commitment to Formula 1 and the culture of motorsport. The collaboration, which will debut globally in February 2026 ahead of Audi’s highly anticipated first season on the grid, will merge adidas’ cutting-edge innovation with Audi’s engineering excellence to deliver performance-driven gear for athletes, teams, and fans alike.
As the Official Team Partner, adidas will create a complete range of technical apparel, footwear, and accessories for drivers, mechanics, and the wider team. The partnership also includes the launch of a global adidas x Audi F1 collection, giving fans the opportunity to showcase their passion with a dedicated line of fanwear designed to combine performance and style.
Bjoern Gulden, CEO of adidas, said, “We are very proud to partner with the future Audi F1 team and support their debut into the highest level of competition for the sport. Bringing together the iconic Four Rings and our Three Stripes to the 2026 paddock marks an exciting new chapter in motorsport. As part of our ongoing commitment to F1, this partnership showcases our focus on collaborating with brands rooted in shared beliefs and innovative perspectives, on and off the track. We are very much looking forward to unveil all that we have planned as we look to enable the drivers and the team to succeed and engage a new generation of motorsport fans!”
Jonathan Wheatley, Team Principal of the future Audi F1 Team, added, “This partnership brings together two iconic brands—the Four Rings and the Three Stripes—on a global stage and it represents an exciting milestone in our journey as the future Audi F1 Team. With adidas, we’re equipping our team with role specific elite technical sporting gear that enhances human performance. Beyond the race, our shared ambition is to inspire a new generation of motorsport fans through innovation, style, and an unwavering pursuit of excellence.”
Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Directors of Sauber Motorsport AG, said, “adidas and Audi have decades of collaboration in top-level sports – built on shared values and the desire to inspire through performance. Our partnership in Formula 1 goes far beyond the pursuit of innovation and peak performance: it combines the strengths and visions of two progressive brands. The upcoming adidas collection will be characterized by clarity and precision, just like Audi’s new design philosophy. The fact that we are shaping our brand’s entry into the premier class of motorsport together with adidas underscores the great trust and appreciation we have for our collaboration.”
The adidas x Audi F1 collection will be unveiled in early 2026, marking the beginning of a new era in Formula 1 that unites performance innovation, style, and fan passion on a global scale.
