Chennai : Adithya TV, the comedy channel from the stable of Sun TV Network has conceptualized its first ever comedy tour in history of Tamil television titled “Comedy Express” that was organized as a large-scale comedy event in 4 major cities of Tamil Nadu.
The event was conducted every Saturday in the month of November where complimentary passes were made available at various strategic locations for the audience to attend the gala event that started its journey from Madurai followed by Thirunelveli and Dindugal before making a final halt at Trichy.
The show garnered an overwhelming response in each town with awareness about the show being created through interesting promos in Adithya TV besides cross promotion in KTV, Sun Music and Sun Life channels.
Each destination witnessed a rollicking 4 hours of non-stop entertainment showcasing all the programs of Adithya with their own Anchors presenting live mimicry, Comedy Skit, Double Act, Dance and Magic shows.
The audience also got an opportunity to see their favorite television anchors performing live right from the popular ‘Daddy enakku oru doubt’ to the flagship show of Adithya’s “Konjam Nadinga Boss” that created a laughter riot among the audience present at the venue.
The abode of Mallipoo (jasmine flowers) saw a different fragrance spreading in Madurai where “Comedy Express” was first flagged off and the tremendous response subsequently ensured that all the four places had the show passes lapped up in less than 48 hours of opening the counter.
The recorded event will be aired over four episodes during the next two weekends Saturday and Sunday @ 5 PM starting with Madurai on 20th Dec, Thirunelveli on 21st Dec, Dindigul on 27th Dec and Trichy on 28th Dec ‘14.