Parle Agro’s leading beverage brands, Frooti, Appy Fizz, and Smoodh, are showcased in vibrant Out-of-Home campaigns to engage consumers during the summer, enhancing brand visibility nationwide.
Each brand’s unique campaign theme targets specific audiences. Frooti’s ‘WOW Frooti’ campaign, launched in 74 cities with Alia Bhatt, captures fun and wow factor. Smoodh’s ‘Oh So Smoodh’ campaign with Varun Dhawan in 90 towns emphasizes smoothness. Appy Fizz’s ‘Get Fizz’ campaign with Kriti Sanon in 94 towns personifies energetic fizziness.
Parle Agro launches campaigns with 600+ media assets, using a micro-catchment strategy targeting specific city areas for maximum visibility. The assets are strategically placed in top markets, high-distribution towns, tourist hubs, and city landmarks, including dynamic DOOH creatives and billboards on major roads. Smaller media like BQS are placed in market areas, hubs, railway stations, and bus depots.
Speaking of the campaigns, Ankit Kapoor, Head of Marketing & International Business, Parle Agro, said, “For us, the summer season is about becoming the top choice for consumers seeking delicious refreshment in the heat. OOH is a critical medium for us in driving memorability and and reinforcing the distinctive worlds of our brands. By placing our media assets at strategic locations, we ensure our brands are not just seen but remembered. Moreover, our focus on dynamic content and celebrity endorsements adds an extra layer of engagement, enhancing the effectiveness of our campaigns. With these visually captivating campaigns, we aim to maximize brand visibility, impact and consideration across our top-performing markets nationwide.”
Speaking about the campaign, Dipankar Sanyal, CEO – Platinum and MRP said, “Parle Agro campaigns for Appy Fizz, Smoodh and Frooti brighten up the summer season. Their success is a result of the exceptional teamwork between Parle Agro and the Platinum team, leveraging every available data to maximise return on investment. We used Madison’s suite of OOH tools for scientific planning and faultless execution, adapting to each market’s unique needs. Despite the added challenge with General Election campaigns, our timing ensured our campaigns stood out without being overshadowed.”
