Aditya Birla Health Insurance, the health insurance joint venture of Aditya Birla Capital, unveiled its latest brand campaign, “Kya Peeche Chhoda Hai”, to promote the role of health insurance in changing the lives of people by empowering them to lead healthier lives.
The campaign encapsulates the importance of how positive health behaviour such as walking 10,000 steps daily can help an individual leave health concerns behind.
The customers featured in the TVC, from various walks of life, share their stories of how walking 10,000 steps has helped them overcome issues like mental stress and weight problems, as well as diseases like diabetes and asthma.
Speaking on this campaign, Mayank Bathwal, CEO, of Aditya Birla Health Insurance, said, “At ABHI, our primary focus is to help our customers with cutting-edge innovative health-first insurance solutions which not only protect them from medical uncertainties but nudge them to live a health-focussed life. We take immense pride in having pioneered this model of health insurance that transcends the boundaries of an indemnity based model by focusing on proactive health-care for our customers.”
“It is heartening to see our customers as brand ambassadors in our recently launched Kya Peeche Chhoda Hai campaign. For health insurance companies, customer trust is paramount, and to see our customers endorsing us, gives us immense satisfaction. The customers featured in the film belong to different walks of life, however, one thing that unites them is the initiative to bring a change in their lives by walking every day and managing their health proactively. We hope the films will encourage people to prioritise their health by engaging in simple yet effective physical activities such as walking 10,000 steps daily,” Bathwal added.
Watch the film here:
