Gurgaon: Admitad, a global performance marketing platform, has announced the appointment of Samrat Dutta as Commercial Director for the Asia-Pacific (APAC) region. The move comes as the company sharpens its focus on accelerating growth and deepening its presence across one of the world’s most dynamic digital markets.
In his new role, Dutta will lead Admitad’s commercial strategy across APAC, with a mandate to drive regional business growth, strengthen partner relationships, and expand the company’s footprint in key markets. He brings extensive strategic leadership experience and a strong understanding of the digital advertising and agency ecosystem, with a proven track record of driving revenue and building long-term partnerships across the region.
Prior to joining Admitad, Dutta held senior commercial and sales leadership roles, including Country Manager for Vietnam and Business Director for Global Agency Solutions APAC. Across these roles, he demonstrated expertise in market strategy, client engagement, and cross-market business development. His background spans digital media, advertising, and technology sectors, positioning him to support Admitad’s ambitious growth plans in APAC.
Commenting on the appointment, Neha Kulwal, Managing Director, Mitgo, said, “We are thrilled to welcome Samrat to the Admitad leadership team. His deep regional insights and commercial acumen will be instrumental as we accelerate our expansion in APAC and deliver greater value to our partners and clients.”
Dutta is an active voice within the digital and advertising community and is known for his strategic mindset and focus on building high-impact business solutions.
Expressing his enthusiasm, Samrat Dutta said, “I’m excited to join Admitad and to work with talented teams across APAC. This is an incredible opportunity to scale performance marketing solutions and to unlock new commercial potential across diverse markets.”
