Gurugram: Admitad India has completed a decade of operations, evolving from a traditional affiliate network launched in 2015 into a full-fledged, multi-platform performance marketing ecosystem that today powers thousands of brands, creators, and publishers across India and the APAC region. Marking its 10-year milestone, the company highlighted its journey of innovation, technological transformation, and regional expansion driven by a clear vision for sustainable, data-led growth.
A Decade of Evolution
Founded on November 2, 2015, Admitad entered one of the world’s fastest-growing digital markets with a focus on transparency, advanced tracking solutions, and flexible payout systems. Under the leadership of Neha Kulwal, now Managing Director for APAC & India, the company built a strong foundation by signing key advertisers and publishers and investing in cross-device and cross-browser tracking technologies.
By 2017, Admitad India had forged partnerships with major e-commerce brands, signalling the start of rapid scale.
Milestones of Growth (2018–2020)
By its 5th anniversary, Admitad had achieved:
- 45+ employees
- 450+ brands
- 700+ affiliate programs
- 68,000 publishers
With the surge in e-commerce during 2020, Admitad facilitated INR 350 crore in advertiser sales, reinforcing its commitment to its core philosophy: “Perform With A Purpose”—aligning advertiser ROI with publisher success.
Technology-Led Transformation (2021–2022)
A major shift came with new proprietary technology and tools, including:
- Instant Pay for 24-hour publisher withdrawals
- Two-channel attribution for multi-touch journeys
- Teleport, a cutting-edge link-tracking solution
- Upgraded fraud prevention and cross-device measurement
In 2022, the company opened a new office in Gurugram, establishing India as the strategic hub for its APAC expansion.
Building a Performance Marketing Ecosystem (2023–2025)
Admitad India now connects 3000+ advertisers with 100,000+ publishers, powered by its next-generation platforms:
- Takefluence – Influencer marketing at scale
- Taprevo – Mobile-first app and commerce performance solutions
- Trendweave – Creator commerce and curated storefronts
Together, these platforms form a strategic ecosystem linking awareness (influencers), engagement (mobile), and conversions (creator commerce).
Strong Business Performance
Admitad reported significant growth in net revenue for FY24–25, driven by the adoption of its SaaS-based Rise and Peek plans, which accounted for 40% of new advertiser registrations. The network also witnessed a 40% jump in total transactions.
Key consumer trends show strong purchases in the mother & kids and toys categories, while micro-influencer-driven models and automation helped strengthen unit economics.
APAC Expansion
Admitad is scaling aggressively across the APAC region with new offices in Indonesia and mobile-first solutions tailored to regional digital behaviours. India continues to anchor APAC operations as the company’s strategic command centre.
Leadership Impact and Industry Influence
Under Neha Kulwal’s leadership, Admitad has earned multiple industry recognitions, including the Best SaaS Product for Digital Marketing by IAMAI. The company has consistently invested in talent development, culture-building, and industry participation to elevate India’s performance-marketing landscape.
Investments & Strategic Initiatives
To strengthen its value proposition, Admitad has:
- Invested $1.2 million in White Label, a couponing startup
- Enhanced tracking, attribution, and fraud-prevention capabilities
- Launched Admitad Connect for seamless advertiser integrations
The Road Ahead: Admitad’s Next Decade
Admitad’s future strategy focuses on scaling across APAC while strengthening its leadership in influencer and content commerce. Investments in automation, SaaS products, creator monetisation, and advanced algorithms will reinforce its mission to merge content, commerce, and performance into a unified ecosystem.
“Completing 10 years of Admitad India is more than a milestone—it is a testament to how innovation, partnerships, and purpose can reshape an entire industry. What began in 2015 as an affiliate network has today evolved into a holistic performance marketing ecosystem empowering thousands of brands, creators, and publishers. Our journey has been defined by a simple belief: when technology and trust come together, growth becomes inevitable. As we step into the next decade, our mission remains clear—merge content, commerce, and performance to build the most impactful partner-marketing network across APAC,” said Neha Kulwal, Managing Director, APAC & India, Admitad.
