MUMBAI: Admitad, a Mitgo team has launched ‘Affiliate Carnival 2024’ starting from October to December. The objective of this Carnival is to provide higher brand visibility to brands during this festive season. Affiliate Carnival provides best partner offers along with participation of more than 100 publishers. By participating in the Carnival, brands will get a competitive advantage in comparison to the rest of the industry players. This will also help brands to attract new publishers and increase their sales volume.
Last year, the number of orders increased by almost 400% in this period. While conversions shot up by 227%, cart volume grew by 325%. The promotional activities in this Carnival include highlighting brands’ offers on the special landing pages and promoting them among publishers. The model for promotions include social media, content marketing, influencer marketing, deal sites, cashback websites, loyalty platforms, coupon websites, bank partners and apps.
Publishers joining the Carnival will receive exclusive payout offers from advertisers and special discounts to help promote the brands. This will also provide an excellent chance to publishers to participate in various brands’ marketing activities as well as build their inventories. Additionally, the high performing publishers will get a trip to Goa among several other prizes. Admitad is eyeing at the participation of 100+ publishers that will drive growth for brands during this festive season.
Neha Kulwal, MD, APAC and India Mitgo said, “I am thrilled to announce the launch of our much-anticipated event, The Affiliate Carnival. This event is a testament to our commitment to empowering publishers and advertisers to achieve new heights of success. This fest is a unique opportunity for brands to engage with top-tier publishers and leverage exclusive payout offers and special discounts. We are excited to see the innovative collaborations and dynamic marketing activities that will emerge from this event.”
Last year, during the festive sales period, India’s retail markets recorded a remarkable trade of approximately Rs. 3.75 lakh crore. This period saw a significant increase in consumer spending, reflecting a strong recovery and enthusiasm for festive shopping. There was also a 35 per cent rise in the receipt of sales by small and medium businesses. 5,000 new products were launched by several brands across categories during this time last year.
Admitad’s Affiliate Carnival 2024 targets brands and publishers. With the festive season as a backdrop, this event aims to drive significant growth and visibility for participating brands.
