Chennai: The Advertising Club Madras today announced the shortlist for the 43rd edition of the MADDYS, South India’s most prestigious creative awards. This year witnessed a record 929 entries, with 340 making it to the shortlists, representing more than 106 agencies from across India and Nepal across 155 diverse categories.
Leading the tally of shortlists are be positive 24 Innovation Design Private Limited, Mind Your Language!, Wavemaker India, McCann Worldgroup India, Kadhai Films, and Happy Unicorn Creative Communication Pvt Ltd.
The evaluation process was conducted by an eminent jury panel comprising 8 Jury Chairs and 27 leading industry practitioners, ensuring rigor and transparency in identifying only the finest work.
Expanding on the significance, Balasubramanian S, President, Advertising Club Madras, commented, “It’s truly gratifying to witness back-to-back record entries in MADDYS history. This year, we also took a small but significant step toward making MADDYS an international award, and I’m confident that in the years ahead it will only grow bigger and stronger. With MADDYS now attracting participation from across India and beyond, it became imperative to set higher benchmarks. The introduction of a two-level judging process where winners are chosen from a shortlisted pool through intensive jury deliberations is a decisive move to ensure that only the most deserving work is recognised. We believe participants will embrace this change and continue to support the larger MADDYS vision.”
Surej Salim, Secretary, Advertising Club Madras, added, “What excites us most about this year’s MADDYS is the incredible diversity of work that has come in across geographies, disciplines, and formats. It truly reflects the energy of our industry and the way creativity is being redefined today. Beyond celebrating winners, MADDYS is also about bringing our community together to exchange ideas, forge new connections, and inspire each other. September 20th promises not just an awards night, but an unforgettable celebration of the people and ideas shaping the future of advertising.”
The winners of MADDYS 2025 will be announced on 20th September at a Gala Awards Night at Feathers, A Radha Hotel, Chennai.
To view the complete list of shortlisted entries, visit the MADDYs 2025 section on the Advertising Club Madras website: https://adclubmadras.com/maddys2025/pdf/Maddys-2025- Shortlist.pdf
Buy tickets: https://maddys2025.adclubmadras.com/tickets
