The first part of the report covered the Ad volume during 2019 and 2020. The second part of the report cover Top Sectors and Categories (Oct-Dec’19), Top 5 Categories (*Consistent Categories means the Categories present in each of the month – Oct, Nov & Dec) and Top Player’s share on TV, Radio and Print during Oct-Dec’19.
Top Categories share on TV, Radio and Print during Jul-Sep’20. Top 5 Categories on TV, Radio and Print added 24%, 40% and 33% share respectively during Jul-Sep’20. We saw Car was the Top Categories on Radio and Print during Jul-Sep’20, and Toilet Soaps topped in TV. Top 3 categories on TV were dominated by 2 sectors – Personal Care/Personal Hygiene and House Hold Products. whereas Education, Auto and Services sectors dominated the Top 5 list of Radio medium and Print medium.
Top 5 Advertisers on TV, Radio and Print accounted 35%, 22% and 15% of ad volume share respectively during Jul-Sep’20. Hindustan Unilever was top advertisers on TV and Print during Jul-Sep’20, Whereas, LIC topped on Radio. Total 2 Advertisers – HUL and Maruti Suzuki were present in the Top 5 list of at least 2 mediums during Jul-Sep’20. Also, On TV, HUL took over top position from Reckitt Benckiser in Jul-Sep’20 compared to Jul-Sep’19.
On TV, Range of Toiletries category saw huge rise during Jul-Sep’20 compared to Jul-Sep’19 followed by Inverters with 86 times growth. Whereas on Radio, Corporate-FMCG had 89 times rise in ad duration during Jul-Sep’20 compared to Jul-Sep’19. And in Print, Wearables Devices category observed huge rise during Jul-Sep’20 compared to Jul-Sep’19 followed by Ecom-Gaming with 274 times growth.
