The Asian Federation of Advertising Associations (AFAA) has announced winners of the India leg of its maiden Changemakers For Good Awards. They will now be part of a pan-Asia competition, winners of which will be announced at AdAsia in Seoul.
The Changemakers For Good Awards are to salute those individuals and companies in the communication space who have used their talent to make the world a better place.
The winners of the four categories for the India leg are:
Advertising (for transformational messages): Lowe Lintas for their International Women’s Day 2022 entry.
Government (for transformational messaging by a Government arm): RK Swamy Associated for State Bank of India.
Industry Leader (someone who led societal change in the last few years): CVL Srinivas, Country Head, WPP Group.
Innovation (where technology or approach made the difference): Lowe Lintas for International Women’s Day 2022.
Srinivasan Swamy Chairman AFAA, noted that the winners will be felicitated at the annual IAA IndIAA Awards ceremony on September 1, 2023.
He added, “These four winners are automatically entered for the pan-Asian Changemakers For Good Awards within the same categories. The eventual pan-Asian winner will be honoured at the AdAsia 2023 at Seoul Korea in October where they will also make a brief presentation to show the world how communications can be a force for good.”
The jury for the India leg comprised Avinash Pandey, President – India Chapter, IAA; Partha Sinha, President, The Advertising Club; Sangeeta Pendurkar, CEO, Pantaloons; and Jaideep Gandhi, Founder, Another Idea.
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