Hyderabad: aha, the regional OTT platform in Telugu states and Dice Media, long-form premium storytelling platform by Pocket Aces, collaborate for the second time after Alludu Garu for the launch of a coming age web series #BFF. The new series is a remake of Dice Media’s popular series ‘Adulting’ that has seen 3 successful seasons. #BFF captures the journey of two unapologetically imperfect women trying to handle the responsibilities of being independent adultsin today’s urban Hyderabad. This aha original series is all set to premiere on 20th May 2022.
aha, along with Dice Media and Tamada, brings the edgy and fun series that will take viewers on a roller-coaster ride through the lives, love, and ambitions of these two women who choose to take the less travelled road. The series stars Siri Hanumanth and Ramya Pasupuleti as Nithya and Tara, who navigate their everyday lives to discover what makes it through adulthood in their unique way.
Sharing the motivation behind the series, Ajit K Thakur, CEO, aha said, “We are thrilled to present #BFF, a female-centric story of two women, their life choices, crises, and high points, helmed by their rock-solid, life-saving friendship. The series reflects the voice of the generation of current women who are independent in mind, body and thought. It’s a story that hasn’t been told yet in Telugu states, and we’re glad to have the perfect partners in Dice Media and Tamada bringing this series to fruition. We hope youth, our subscribers and the novel audience would be able to relate to the series.”
Commenting on the launch of #BFF, Sarjita Jain, Showrunner, Dice Media was thrilled to share that, “Every series we create is extremely close to our hearts, having seen it come to life from scratch. When a content IP is auctioned for adaptations, it further builds our credibility, a testament to the series’ success, and we are overjoyed to watch our content appeal to audiences beyond regions across the country. Further, we are certain that a trusted player like aha will do due justice to the series’ picturization and characters, staying true to its storyline and retaining its core essence. We’re thrilled to watch our content baby ‘Adulting’, be reborn as #BFF.”
With an intriguing storyline and starry cast associated with the series, aha planned a watch party for the media and selected Telugu social media influencers at Air Live, Hyderabad, on 12th May.
#BFF is set to premiere on 20th May only on aha.
