Saturday, January 24, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

AIDCF seek to invoke public sympathy through false narrative: IBDF

Broadcasters disconnect TV services from the DPOs that refused to comply with the regulatory framework.

by MN4U Bureau
February 20, 2023
in Featured, Television
Reading Time: 2 mins read
A A
AdEX on TV in 2023 estimated to reach INR 43,227 cr against INR 39,578 cr in 2022
Share Share ShareShare

Indian Broadcasting & Digital Foundation (IBDF) announced that All India Digital Cable Federation (AIDCF) has made inaccurate claims regarding the new pricing regime, which came into effect on February 1, 2023.

TRAI had notified the amended Regulations and Tariff Order on November 22, 2022, after extensive consultations. AIDCF members were also part of the consultative process and were aware of the timelines prescribed by TRAI.

TRAI’s 2017 regulations brought in a separate charge of Network Capacity Fees (NCF), which DPOs charge and collect from the subscribers for provisioning access to the TV services. According to IBDF, DPOs collect subscription fees in advance from consumers but do not pass the share to broadcasters in a timely manner. The price hike during implementation is largely due to the demand of the increase in the NCF by the DPOs and not at the back of the channel prices, IBDF added.

IBDF further stated that no pay TV channel is provided against the said charge, and the burden of this cost ultimately results in making the TV services expensive for the subscribers. The statement also highlights that the AIDCF’s claim of broadcasters driving up TV channel prices and 45 million households being impacted by channel disruption is false. Additionally, the AIDCF has not been granted any interim relief in multiple High Courts, and it is seeking to invoke public sympathy through a false narrative.

While the broadcasters are under no legal obligation to provide any additional opportunity to the AIDCF members, they offered such DPOs additional 48 hours to sign the revised interconnect agreement in order to continue receiving TV signals without interruption, keeping in mind the interest of the subscribers. While some operators have signed the agreement, AIDCF members, have chosen to ignore it refused to sign the revised Interconnect offer. The broadcasters, therefore, had no legal recourse but to disconnect TV services from the DPOs that refused to comply with the regulatory framework.  

Tags: AIDCFAll India Digital Cable FederationIBDFIndian Broadcasting & Digital FoundationNetwork Capacity FeesTelecom Regulatory Authority of IndiaTRAI

RECENT POSTS

Sony Pictures Networks India secures strong brand line-up for Wheel of Fortune
Television

Sony Pictures Networks India secures strong brand line-up for Wheel of Fortune

January 24, 2026
0

Mumbai: Sony Pictures Networks India (SPNI) has announced robust brand partnerships for the Indian edition of the globally acclaimed television...

Read moreDetails
Asianet unveils new family Drama “Ee Puzhayum Kadannu”
Television

Asianet unveils new family Drama “Ee Puzhayum Kadannu”

January 23, 2026
0

Mumbai: Asianet is all set to engage audiences with its latest family drama, “Ee Puzhayum Kadannu”, a heartfelt serial that...

Read moreDetails
Bigg Boss Marathi Season 6 opens strong across Colors Marathi and JioHotstar
Television

Bigg Boss Marathi Season 6 opens strong across Colors Marathi and JioHotstar

January 23, 2026
0

Mumbai: Bigg Boss Marathi Season 6 has made a high-impact return, delivering a robust opening across television and digital platforms....

Read moreDetails
SPNI promotes Akshay Agrawal as Head – Linear Ad Sales
Television

SPNI promotes Akshay Agrawal as Head – Linear Ad Sales

January 21, 2026
0

Mumbai: Sony Pictures Networks India (SPNI) has elevated Akshay Agrawal to the role of Head – Linear Ad Sales, reinforcing...

Read moreDetails
TV Advertising Volumes Fall 11% in 2025, FMCG Continues to Dominate: TAM AdEx Report
Advertising

TV Advertising Volumes Fall 11% in 2025, FMCG Continues to Dominate: TAM AdEx Report

January 21, 2026
0

New Delhi: India’s television advertising market witnessed a year-on-year decline of 11% in ad volumes in 2025, reflecting a phase...

Read moreDetails
GTC NEWS Begins Test Transmission on GSAT-30, Signals Global Push for Punjabi News
Television

GTC NEWS Begins Test Transmission on GSAT-30, Signals Global Push for Punjabi News

January 20, 2026
0

Mumbai: Amritsar-based GTC NEWS has commenced test signals on GSAT-30, marking a significant step toward building a globally distributed Punjabi...

Read moreDetails

LATEST NEWS

HDFC Life launches brand campaign highlighting the role of values and financial planning in shaping children’s future

January 24, 2026
Sunfeast Wowzers turns up the ‘Wow’ with new cheesy campaign

Sunfeast Wowzers turns up the ‘Wow’ with new cheesy campaign

January 24, 2026

ANALYSIS

India’s consumer sentiment saw an uptick of +1.4 percentage points in October 2025: LSEG–Ipsos PCSI
Analysis

Ipsos forecasts over 5% organic growth and record 13.5% operating margin by 2028

January 23, 2026
0

New Delhi: Ipsos, a global leader in market research and opinion polling, today presented its new strategic plan, ‘Horizons’, at...

PEOPLE

Akhil Mehra appointed as Commercial Lead at Sony Pictures Networks India
People

Akhil Mehra appointed as Commercial Lead at Sony Pictures Networks India

January 24, 2026
0

Mumbai: Sony Pictures Networks India (SPNI) has appointed Akhil Mehra as its new Commercial Lead, marking a key leadership addition...

MARKETING

Himalaya Wellness Appoints Varman M as Head of Media & Digital Strategy
Marketing

Himalaya Wellness Appoints Varman M as Head of Media & Digital Strategy

January 23, 2026
0

Mumbai: Himalaya Wellness Company has appointed Varman as its Head – Media & Digital Planning and Investment Strategy, strengthening its...

Subscribe to Newsletters

ADVERTISING

WPP Unifies Global Production Capabilities Under New Platform ‘WPP Production’
Advertising

WPP Unifies Global Production Capabilities Under New Platform ‘WPP Production’

January 23, 2026
0

Mumbai: Global advertising and communications group WPP on Thursday announced the launch of WPP Production, a new global production platform...

PRINT

Mathrubhumi International Festival of Letters 2026 kicks off pre-festival conversations across Kerala
Print

Mathrubhumi International Festival of Letters 2026 kicks off pre-festival conversations across Kerala

January 13, 2026
0

Kochi: The Mathrubhumi International Festival of Letters (MBIFL), one of India’s largest literary festivals, has announced a series of pre-festival...

AUTHOR'S CORNER

How Is AI-Generated Content Fatigue Impacting Consumer Engagement?
Authors Corner

How Is AI-Generated Content Fatigue Impacting Consumer Engagement?

January 23, 2026
0

Did you scroll by an article and felt instantly dissatisfied because it seemed like AI-generated content? If yes, then you're...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Castrol India’s new brand film ‘Har Boond Mein Desh Ki Raftaar’ celebrates the unseen force behind India’s momentum

Castrol India’s new brand film ‘Har Boond Mein Desh Ki Raftaar’ celebrates the unseen force behind India’s momentum

January 24, 2026

HDFC Life launches brand campaign highlighting the role of values and financial planning in shaping children’s future

January 24, 2026
Sunfeast Wowzers turns up the ‘Wow’ with new cheesy campaign

Sunfeast Wowzers turns up the ‘Wow’ with new cheesy campaign

January 24, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.