Airtel Payments Bank has unveiled its festive campaign titled ‘Dil Khol Kar’. The campaign highlights the shopping and gifting possibilities for Airtel Payments Bank users, urging them to celebrate #DilKholKar.
The campaign has been conceptualised by Korra Worldwide Pvt Ltd.
The series of short films shine a light on the various benefits of banking with Airtel Payments Bank, be it rewards on shopping, offers from merchants, or eco-friendly debit card. at the same time, the films also highlight the safe festive shopping experience with Airtel Safe Pay.
Customers can also send personalised gift cards to friends and family and buy DigiGold from the Airtel Thanks App.
Shilpi Kapoor, Chief Marketing Officer, Airtel Payments Bank, said, “Throughout the festive season, we cherish the tradition of shopping and sharing gifts with our loved ones. The ‘Dil Khol Kar’ campaign embodies our commitment to offering a rewarding and safe shopping and gifting experience that transcends mere transactions. The campaign highlights how our thoughtfully curated rewards on every purchase, combined with the safest way to pay, are reshaping the way customers celebrate. Whether the simplicity of everyday transactions or the grandeur of special gifts, Airtel Payments Bank ensures that this festive season weaves a tapestry of cherished memories, empowering customers to shop with all their hearts, ‘Dil Khol Kar’.”
Saket Vaidya, Chief Operating Officer, Korra Worldwide, said, “Airtel Payments Bank embraces the diversity of India and is true to the spirit of being inclusive and empowering. The family of its consumers is expansive and belongs to every walk of life, but if there’s one thing in common, is that as Indians they are large hearted and want to celebrate with abandon. What better message to send to them, other than to live life large, to shop, gift, greet their loved ones and indeed celebrate ‘Dil Khol Kar’ this festive season? This, especially when we walk the talk and back it up by offering them a payment experience that is truly worry free and meaningful rewards that appeal to their needs.”
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