Bengaluru: Indian dating app Aisle celebrated 10 million users milestone with the launch of its campaign titled ‘10 Million Reasons Why’. The week-long campaign was kickstarted by visiting couples that have matched and married via the platform, followed by the release of a YouTube video featuring the happy couples.
As a part of the campaign, Aisle visited couples that have met on the app and surprised them with goodies and personalized gift items. The company also released a video with these couples titled ‘10 Million Reasons Why’ as an ode to Aisle’s global community. Through hearing the couple’s experience of using the app and quizzing them on how well they know each other, Aisle found the answer to the age-old question of ‘What happens after the happy ending?’
Sharing his thoughts on the campaign and the milestone, Able Joseph, Founder & CEO, Aisle said, “Aisle began with a great idea and a few enthusiastic people huddled together in a small room. Fast forward to today, and we have 10 million active users across our apps. It is an extraordinarily humbling milestone.’ Our users have been the central focus of everything we build. For our 10 million user-milestone, we chose to celebrate the relationship that matters the most to us – our growing community members. We are glad to be a small spark in the fire in setting up thousands of happy couples across the globe in fulfilling long-term relationships.”
Aisle hit the 10 million mark while being self-funded, retaining its entire workforce and simultaneously building several vernacular apps in the process.
