Mumbai: Fanoz, the fan-first sports engagement platform by PlayCKC Interactive Pvt. Ltd., has launched a spirited new video campaign titled “Fan Kaun Hai?” featuring its brand ambassador, ace cricketer and former Indian Test captain, Ajinkya Rahane. The campaign is a creative tribute to the passion and diversity of Indian sports fans and celebrates the many avatars of fandom through a lighthearted and engaging narrative.
In the video, Rahane brings to life four uniquely relatable fan archetypes – the superstitious supporter, the overanalytical strategist, the emotional die-hard, and the loud cheerleader – offering a humorous and heartfelt look at what makes every fan special. Shot and produced by Scooter Media, helmed by Richaa Agarwal, the film reflects the core philosophy of Fanoz: that every fan matters.
Ajinkya Rahane, speaking on the launch, said, “Being a fan is about passion, emotion, and connection. I loved bringing different fan personalities to life in this video, and Fanoz truly captures the spirit of fandom. No matter who you are, if you love the game, you’re a part of the Fanoz family.”
Anuradha Sinha, Co-founder & COO, added, “Fanoz continues to revolutionize sports engagement, creating a fun, interactive, and immersive space for fans to connect with the game they love. The new campaign sets the tone for what’s to come—a celebration of fans in all their glory.”
This campaign builds on the momentum of Fanoz’s previous fan-favorite content, including the Fanoz Anthem, which resonated strongly with the platform’s community.
