Mumbai: Aleph, a global network of digital experts innovating at the intersection of media and payments, today announced the expansion of its strategic partnership with Reddit, the most human place on the internet. With over 100,000 communities and 110+ million daily active uniques, Reddit is where real people form communities, get answers, share ideas, discuss life, and offer advice.
Under the new agreement, Aleph has been designated as Reddit’s exclusive advertising representative in more than 45 markets across Europe, MENAT, Latin America, and the APAC regions. The move provides a direct path for local and regional advertisers to tap into Reddit’s highly engaged, high-intent audience.
According to Reddit’s Q2 2025 earnings results, the platform’s international Daily Active Uniques (“DAUq”) have surged by 32% year-over-year. Combined with its role as a vast archive of authentic conversations, Reddit has emerged as a vital player in the evolving search ecosystem. Between June 2024 and August 2025, Reddit was also the most cited domain across all AI platforms, as per data from Profound.
As an advertising platform, Reddit provides full-funnel, multi-objective solutions for brands, enabling them to reach audiences in deeply engaged communities. With Reddit Community Intelligence™, derived from billions of human conversations, brands can connect with authenticity and precision.
The collaboration between Aleph and Reddit began in 2022 across select markets in Europe and Central Asia. With this expanded scope, advertisers in 45+ markets will now benefit from Aleph’s local expertise to navigate Reddit’s ad platform and launch impactful campaigns.
“We are very excited to bring the power of Reddit’s advertising platform to India,” said Pieter-Jan de Kroon, Managing Director, APAC at Aleph. “Reddit’s unique combination of scale and authentic communities is a powerful, new channel, and our team is ready to help our clients build and grow campaigns that truly resonate.”
“Aleph’s deep local expertise is essential for helping advertisers in new markets reach engaged, leaned-in audiences,” said Mike Romoff, Chief Revenue Officer at Reddit. “Along with Reddit’s international growth opportunity and our ability to connect advertisers with real, human conversations, we’re confident this expanded collaboration will open up significant opportunities for brands globally.”
