MUMBAI: Alliance, a tire brand in the off-highway tire segment from the Yokohama-ATG group is celebrating 70 years in the industry. To commemorate the special occasion, the brand has launched the campaign ‘Always by Your Side’ for customers and partners across the globe. The campaign looks to highlight the bond that Alliance has with its customers and focuses on how multiple generations of farmers have shown their trust in the products and have chosen it as their reliable partner who stands by their side through thick and thin.
Alliance said that it has a global presence in more than 120 countries. Alliance offers a portfolio of tires with technologies like Agriflex Technology, SLT Technology, and ELITE Technology. The brand also offers a range of radial, bias, and solid tires that are specifically engineered for sectors such as construction, material handling, lawn garden, and turf, etc.
Angelo Noronha, president, CEO, Yokohama-ATG, commented, “We are extremely happy to celebrate 70 glorious years of Alliance in the off-highway tire segment and are thrilled to launch the ‘Always by Your Side’ campaign globally. It honors the strong ‘alliances’ we have built and nurtured with our trusted customers and partners over the years”.
“The campaign also talks about the quality, excellence, and commitment that the Alliance brand offers to its customers. Our extensive on-ground service teams worldwide play a crucial role in keeping this commitment, ensuring we are always there to offer support”.
Alliance’s ‘Always by Your Side’ campaign will run through 2025, and as part of this exercise, the brand plans to felicitate top customers and partners globally. The campaign also aims to reinforce Alliance’s position as a trustworthy and dependable brand that is always ready to deliver custom-made solutions for its customers and partners.
