KFC highlights the spice component in its new peri peri chicken with an ad campaign featuring Allu Arjun.
Conceptualised by Ogilvy, the film opens on Allu Arjun, at a KFC restaurant, in a drool-worthy close of him biting into the new KFC Peri Peri Chicken. He continues to enjoy that discerning bite when he declares in his signature style – Apun ko aansu acha nahi lagta hai, na emotion wala, na mirchi wala. Then the actor confirms that KFC Peri Peri is “soooper very very” and Colonel Sanders joins in imitating Allu Arjun’s signature Pushpa step.
On bringing together 2 OG stars – the Colonel and Allu – for the biggest launch of the season, a KFC India spokesperson said, “We Indians have an innate knack for all things spice. And when the spice either is such that it makes you tear up or leaves you underwhelmed, it is disappointing. So, who better than KFC along with the superstar himself – Allu Arjun – to present a product with just the right spice! Our latest launch of Peri Peri Chicken has all the makings of a blockbuster – it’s crispy, crunchy, with a dash of spice! With Colonel Sanders and Allu Arjun turning up the heat, this latest KFC film is nothing but soooper very very!”
Talking about the film, Ritu Sharda, Chief Creative Officer North, Ogilvy, said “Peri Peri, as a flavour is already a hit. But when we tasted KFC’s Peri Peri, we realised it was something extra special. We were confident people were going to find this bigger than a hit, it was going to be a superhit. And who better to get a nod of approval on anything super hit, than Allu Arjun. So, we turned the tasting session into a dramatic ad, with all the bells and whistles and ended it with our Colonel Sanders finishing off with Allu’s signature move.”
Talking about his latest KFC film, Allu Arjun said, “It was great collaborating for KFC’s Peri Peri campaign. Coming together with the OG Colonel Sanders for their new irresistible peri peri sprinkle has been a lovely experience altogether. All I can say is, “Chicken Peri Peri, soooper very very!”
Agency credentials:
Creative:
Chief Creative Officer, North: Ritu Sharda
Group Creative Director: Shailender Mahajan
Group Creative Director: Kingshuk Dey
Creative Director: Aastha Gandhi
Creative Director: Srikanta Behera
Creative Supervisor: Kashif Shakeel
Account Management:
Vice President: Aditi Sobti
Management Supervisor: Chandini Ahuja
Account Director: Hemant Kapoor
Account supervisor: Palak Mehrotra
Planning:
Head of Strategic Planning: Rohitash Srivastava
Sr. Planning Director: Pritish Mukherjee
Production:
Production House: First Frame Entertainments
Director: Krish Jagarlamudi
Executive Producer: Rajeev Reddy
