MUMBAI: In a order to bolster its creative leaps and expand its storytelling footprint, Mugafi has announced the onboarding of gour executives across key verticals.
The appointments come at a time when the platform known for its creator-first, AI-enabled storytelling ecosystem, is rapidly growing its original content slate and IP development initiatives.
Alok Sharma is Mugafi Chief Creative Officer. Alok’s career spans over two decades and a wide range of formats; from print and radio to television, animation, OTT, and films. His past stints at Warner Bros. Discovery and Graphic India saw him helm projects like ‘Astra Force’, ‘Baahubali: The Lost Legends’ and ‘The Legend of Hanuman’. At Mugafi, Alok will be steering the creative vision for original content, with an emphasis on bold, genre-defying narratives that blur boundaries and build immersive viewer experiences.
Joining as Strategic Business and Content Advisor, Rahul Sarangi brings nearly 20 years of experience and a deep command over both digital and linear formats. An Emmy-nominated producer, Sarangi has led content and business teams at Hotstar, MX Player, and The Viral Fever, and is widely respected for his insight into scripted, unscripted, and live content. His role at Mugafi will be pivotal in shaping content strategy and unlocking new growth opportunities across platforms and formats.
In the business and operations vertical, Jenil Parmar has come on board as Business Head. Parmar has previously held leadership positions at GoQuest Media and Golden Pen, with a strong track record in scaling content ecosystems, driving co-production deals, and building IP-focussed strategies. At Mugafi, he will be tasked with expanding production capabilities, leading acquisitions, and building strategic partnerships that support the company’s long-term vision.
Raya Choudhury steps in as Creative Head. Raya brings with her more than a decade of experience in content development, having led narrative-driven projects at Zee Studios and Kaleidoscope Entertainment. She will play a key role in shaping Mugafi’s original IP slate while mentoring emerging creative talent across formats.
Vipul Agrawal, founder Mugafi, said, “We’re thrilled to welcome Alok, Rahul, Jenil, and Raya to the Mugafi family. Each one of them brings unique strengths and deep industry insight that perfectly align with our mission—to empower creators and bring impactful, transformative stories to the world. This is a landmark moment in Mugafi’s journey, and I’m excited for what lies ahead. We’re also actively expanding our team across departments to meet the creative and operational demands of this new chapter.”
With these appointments, Mugafi aims to build a content ecosystem—where AI, original IP, and a strong creative vision come together to support storytellers and shape the future of entertainment.
