Alphabet Media, a public relations agency, has won the PR mandate for Saundh India, an apparel label focused on women’s wear, after a multi-agency pitch.
As a part of the mandate, the agency will lead the brand’s consumer and corporate verticals by providing integrated communication solutions, including public relations, media management, and influencer engagement.
Sarabjeet Saluja, Founder of Saundh, said, “We’re glad to have partnered with an agency that understands the nuances of a clothing brand like ours which still has a vast pool of uncharted territories to explore and a unique vision and passion to stand out in today’s saturated market. We’re certain that Alphabet Media’s expertise and creative approach will help Saundh build an empire of its own. We look forward to bringing this partnership to fruition.”
Tejal Daftary, CEO & Founder, Alphabet Media, said, “We are thrilled to onboard Saundh as our newest partner. We’re all set to further strengthen the brand’s presence in the country through creative strategies to engage with the right audience. We look forward to supporting the brand in achieving their business outcomes with the utmost sincerity.”
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