Mumbai: Healthcare-focused private equity firm Somerset Indus Capital Partners has appointed SPAG FINN Partners as its strategic communications partner. The mandate will focus on strengthening Somerset’s corporate reputation, amplifying the impact of its investment platform and enhancing its share of voice within industry conversations.
Under the partnership, SPAG FINN Partners will lead communications efforts for Somerset across reputation management, media relations, strategic storytelling and leadership positioning within India’s healthcare and investment ecosystem.
Founded in 2011, Somerset Indus Capital Partners invests in healthcare businesses that aim to expand access to quality care, particularly in underserved markets. Through its portfolio companies, the firm has impacted approximately 105 million lives, including around 21 million patient lives, while supporting the growth of scalable healthcare platforms.
Speaking on the partnership, Mayur Sirdesai, Partner, Somerset Indus Capital Partners said, “Somerset Indus Capital Partners was founded on a core belief – that quality healthcare should be accessible and affordable to everyone. As we continue to scale our investments, it is important to communicate the real-world impact emerging from our portfolio. We look forward to the partnership with SPAG FINN Partners, whose deep healthcare expertise and strategic communications capabilities will help strengthen our engagement with key stakeholders and amplify our long-term vision.”
Commenting on the mandate, Aman Gupta, Managing Partner, Health Practice Asia Lead – SPAG FINN Partners, said, “India’s healthcare ecosystem is on a transformative journey, with growing opportunities to expand access, innovation and quality of care. Somerset Indus Capital Partners has built a strong reputation for backing businesses that drive meaningful impact. We are delighted to partner with the firm to help articulate its longer-term vision, amplify the progress of its investment funds, and build a compelling narrative around the role of responsible capital in shaping the future of healthcare in India.”
SPAG FINN Partners is a global integrated marketing and communications agency with expertise across healthcare, technology, med-tech and consumer sectors. Through this collaboration, the agency will combine strategic insight, storytelling, data-led strategies and advanced technologies to build thought leadership narratives for Somerset.
The partnership reflects a shared commitment by both organisations to advance conversations around healthcare innovation, accessibility and sustainable sector growth in India.
