New Delhi: Alstone has announced its partnership with Punjab Kings as the Official Cladding Partner for India’s premier T20 cricket league 2026. This marks Alstone’s third association with the country’s biggest cricketing platform, reinforcing its strategy of leveraging sports for brand visibility and consumer engagement.
The collaboration reflects a strong alignment between Alstone’s progressive brand philosophy and Punjab Kings’ dynamic and high-energy identity. Through the partnership, Alstone aims to amplify its brand narrative via integrated marketing initiatives, high-impact campaigns and on-ground activations, with a focus on deeper engagement with channel partners and end consumers.
Speaking on the association, Sumit Gupta, Managing Director, Alstone, said, “Our partnership with Punjab Kings for the 2026 season is a reflection of Alstone’s evolving brand journey with cricket. This platform represents scale, influence and cultural relevance at an unmatched level. For us, it is not just about visibility, but about building a meaningful and lasting connection with our stakeholders across the country. Punjab Kings, with their passion and energy, perfectly mirror the values we stand for – innovation, performance and consistency.”
Saurabh Arora, Chief Commercial Officer, Punjab Kings, added, “We’re happy to have Alstone come on board as our Official Cladding Partner for the 2026 season. It’s always great to work with brands that are growing strongly across India. We’re looking forward to building this partnership together and creating meaningful engagement for fans through the season.”
With over two decades of experience, Alstone offers a diverse portfolio of cladding solutions including Fire Retardant Composite Panels (FRCP), High-Pressure Laminates (HPL), Aluminum Honeycomb Panels, Metal Louvers and Zinc Composite Panels (ZCP) in collaboration with VMZINC.
The partnership with Punjab Kings is expected to strengthen Alstone’s market presence and brand recall, leveraging the league’s massive reach and fan engagement as it continues to expand its footprint across India.
