• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, January 16, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

ALTBalaji and Roposo join hands to expand footprint amongst the Bharat audience

by Editorial
September 23, 2020
in Featured, OTT
2 min read
ALTBalaji and Roposo join hands to expand footprint amongst the Bharat audience
Share Share ShareShare

Mumbai: As the one-stop destination, ALTBalaji, one of the leading homegrown OTT platforms in the country, continues to rule the roost when it comes to the massification of content. The OTT platform has entered a strategic association with Roposo, India’s No. 1 video-sharing social networking platform, to leverage each other’s strengths and massive reach. With this long-term association, ALTBalaji will tap into the talented Roposo community of nearly 100 million users that include actors, dancers, singers, musicians, amongst others.

The association with Roposo will provide ALTBalaji a platform to promote its content in addition to engaging with users via a range of innovative activities. Furthermore, Roposo users and creators will get a chance to watch   some of the most entertaining content on the platform, from ALTBalaji’s catalogue of content. Adding to the fervor, Roposo’s inhouse creative team will also ideate and launch campaigns for ALTBalaji’s upcoming shows to drive active audience participation and engagement.

Divya Dixit
Divya Dixit

Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue at ALTBalaji said, “Being an entertainment platform that caters to the masses, we deliver diverse content to Bharat consumer segments. With almost 65% of our consumer affinity from tier II and tier III towns, our strategic association with Roposo sees the combined might of two successful Indian heartland platforms. This synergy will help us target the relevant segments and aid us in further expanding our footprint and engagement.”

Bikash Chowdhury, CMO Glance which owns Roposo said, “It’s a perfect partnership as it brings together a leading OTT platform, ALTBalaji and India’s No. 1 short video app platform with common audiences. We are both Indian brands that have created our unique mark in the industry. 2 out of 3 Roposo users are below 30 years old – an audience that has strong affinity for ALTBalaji’s content. This association will help build on each other’s strength  – brilliant content from ALTBalaji and scale, creativity and engagement on Roposo.”

Tags: ALTBalaji Roposo PartnershipDivya Dixit ALTBalaji

Related Posts

Shemaroo Entertainment launches an updated version of Shemaroo Ibaadat app for a wholesome 360-degree experience
Featured

Shemaroo Entertainment launches an updated version of Shemaroo Ibaadat app for a 360-degree experience

by Editorial
January 15, 2021
0

New Delhi: With everything going digital in 2020 combined with the lockdown in most countries, going to the Masjid was...

Read more
Over 67% of Users find Online Fantasy Sports a Unique way of Engaging with Sports, Finds Koan Advisory Report
Featured

Over 67% of Users find Online Fantasy Sports a Unique way of Engaging with Sports, Finds Koan Advisory Report

by Editorial
January 15, 2021
0

New Delhi: Online Fantasy Sports Platforms (OFSPs) are a novel tool for engaging sports fans, according to “Building a Sporting...

Read more
Prasad Shejale, Founder & CEO, Logicserve Digital on Focus 2021

Five Ts for 2021

January 14, 2021
Anita Kotwani, CEO, Carat India

Carat has made an industry-first move and will be the first media agency to adopt design thinking in the form of ‘Designing for People’, a human-centric approach to brand building and problem-solving

January 14, 2021
Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

January 14, 2021
Chetan Mahajan, Founder & CEO of The Mavericks

All we have is collective gratitude towards our clients and partner ecosystem that believed in our capability and commitment and supported us during this prolonged turbulence

January 13, 2021
HUL topped among the Music genre advertisers followed by Reckitt Benckiser on 2nd position during Y 2020

HUL topped among the Music genre advertisers followed by Reckitt Benckiser on 2nd position during Y 2020

January 13, 2021
Sanjay Mehta, Joint CEO, Mirum

Mirum will be focused to grow the Mirum Health vertical rapidly, and work with larger number of healthcare brands for various service offerings, for the same

January 12, 2021

Subscribe to Newsletters

Trending

Amazon Prime Video Launches ME in Association With Airtel
Featured

Amazon Prime Video launches Mobile Edition in association with Airtel

by Editorial
January 13, 2021
0

Mumbai: Accelerating its efforts to increase access to high-quality entertainment for every Indian, Amazon today introduced Prime Video Mobile Edition –...

BARC India renames Impressions to Average Minute Audience (AMA) in line with global standards

TRP Scam: ED quizzes top officials of BARC India

January 14, 2021
Zee Tamil presents the world television premiere of ‘Saaho’ on 25th December

Zee Tamil unveils special programming line-up for Pongal

January 11, 2021
Zee Kannada to telecast new serial ‘Sathya’ on 7th December

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

December 3, 2020
Fast&Up Recognized as India’s Fastest Growing Brand 2020-2021 by AsiaOne

Fast&Up Recognized as India’s Fastest Growing Brand 2020-2021 by AsiaOne

January 14, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.