Mumbai: ALTBalaji, the digital platform of Balaji Telefilms Limited today announces a strategic partnership with leading mobile brand Micromax, to help its users get access to exclusive ALTBalaji content. The partnership will enable users to have easy access to ALTBalaji mobile platform’s exclusive and original content on the go as the Micromax smartphones will come pre- loaded with the app.
Speaking on the partnership, Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Limited said, “We are extremely pleased to be associated with Micromax, which is the leader in the personal mobile devices market. With this partnership, we will take our repository of original shows, exclusively available on ALTBalaji to the urban masses. Our ALTBalaji app would be bundled on Micromax devices for frictionless download experience, for them to enjoy over 250hours of original, exclusive content. Micromax will distribute these original shows to its 30 million users via its digital properties. This collaboration makes ALTBalaji the only original digital content generation platform to reach viewers on such a massive scale.”
ALTBalaji, the subscription based digital entertainment platform will be commercially available from mid-April onwards. The app will be launched with 6 new shows and will be followed with a new show every 15 days for its viewers to binge watch. The content is created by some of the best talents of Indian Entertainment industry including critically acclaimed directors and actors. The long illustrious list of artists comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and more.
By joining forces together, ALTBalaji and Micromax are attempting to change the way digital content is consumed in India. Created to provide an alternative to mainstream Indian entertainment & TV content, ALTBalaji will bring fresh & interesting stories to audiences in varied genres. The platform will offer more than 250 hours of original content in the first year of its launch.
