MUMBAI: Smart wearables brand Amazfit that focusses on precision and trusted by athletes worldwide, has officially announced the five times Olympic medalist and fashion icon Gabby Thomas as their latest athlete spokesperson.
As part of this four-year partnership, Thomas will leverage Amazfit smart wearables for data-driven training optimisation, enhancing her performance and continuously pushing her limits. In addition, she will provide feedback and insights to Amazfit’s product development and design teams to help improve future product functionality and design.
To mark the announcement, Amazfit released a brand video featuring Thomas through their official Instagram handle.
At the 2024 Paris Olympics, Thomas won gold medals in the 200m, 4x100m, and 4x400m events, becoming the most outstanding athlete in the US track and field team at the Olympics. In addition, she has won multiple Diamond League championships and won bronze medals in the 200m and silver medals in the 4x100m relay at the 2020 Tokyo Olympics. This collaboration with Amazfit is Thomas’ first partnership with a smartwatch brand, further validating the importance of data in improving sports performance.
Thomas said, “I am very excited to collaborate with Amazfit because for me, details determine everything. As an athlete, this is exactly the way I can continuously improve my collaboration. Objective data is crucial for my physical condition – whether it’s tracking my heart rate during training, checking my recovery, or understanding my sleep quality, with the help of reliable smart wearable brands like Amazfit, my training method will be completely upgraded.”
“We are very honored to welcome Gabby to the Amazfit team. Her outstanding sports career and love for fashion perfectly align with the brand concept of Amazfit empowering users to explore the extraordinary. Through this collaboration, we will continue to help athletes break limits and break records with the help of Amazfit’s smart wearable ecosystem,” said Wayne Huang, founder and CEO of Zepp Health.
Among Amazfit’s product lineup, Thomas will also be using the Amazfit Active 2, the brand’s latest smartwatch.
Amazfit added that it has always been committed to creating products that promote a health and life balance, and explains that it firmly believes that a healthy life needs to maintain balance between the four core health pillars of ‘physical fitness, sleep, mindfulness, and nutrition’. Amazfit’s Active, Balance, and T-Rex series, sports smartwatches, Helio smart rings, and Zepp App are all designed to help athletes and health enthusiasts track and optimize their comprehensive health status. Whether monitoring heart rate, tracking sleep cycles, or recording dietary intake, Amazfit said that it can provide accurate health insights, allowing users to manage their health in a scientific way.
With the addition of Thomas, Amazfit has further expanded its athlete lineup. Amazfit has established partnerships with several world-class athletes, including HYROX world champions Meg Jacoby and Hunter McIntyre, international top Padel star Bea González, as well as Olympic athletes Morgan Pearson (Ironman triathlon) and Yemaneberhan “Yeman” Crippa (5k & 10k).
