Mumbai: Amazon Ads and Netflix have announced a strategic partnership that will allow advertisers using Amazon DSP to directly access Netflix’s premium ad inventory. Beginning in Q4 2025, the offering will be available across 11 key markets, including the United States, United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany, and Australia.
The integration provides marketers with greater flexibility and reach, combining Netflix’s expansive global audience with Amazon DSP’s advanced technology and insights-driven advertising solutions.
“We’re delighted to enter into this partnership with Netflix, enabling brands to reach their subscribers and extensive library of premium content with Amazon DSP. Our goal is to remove the guesswork for advertisers by making it simple to manage all of their TV planning and buying with Amazon Ads,” said Paul Kotas, Senior Vice President, Amazon Ads.
“This partnership with Amazon perfectly aligns with our commitment of bringing advertisers even greater flexibility in their buys to achieve their marketing goals. By integrating Amazon DSP and enabling even more advanced capabilities together over time, we’re making it easier than ever to connect with Netflix’s global engaged audience,” said Amy Reinhard, President of Advertising, Netflix.
Amazon DSP continues to stand out as a technology solution that helps advertisers connect with audiences in impactful ways. By leveraging Amazon’s unique first-party insights, sophisticated clean room technology, and advanced AI, Amazon DSP simplifies campaign planning, buying, and measurement—delivering efficiency, relevance, and performance at scale.
