Bengaluru: Kotak Mahindra Bank (Kotak) and Amazon.in today announced a unique partnership that will enable Kotak customers to shop on Amazon.in from the Kotak mobile banking app using any payment mode of their choices such as credit card, debit card, net banking or UPI. In addition, eligible Kotak customers shopping on Amazon.in from the Kotak mobile banking app could also stand to receive customized rewards and offers sponsored by Amazon.in. This is over and above the ongoing deals & offers announced by the e-commerce company. The Amazon.in in-app integration is available to both Android and iOS users and can be found under the ‘KayMall’ tab in the Kotak app.
This partnership allows Kotak customers to seamlessly shop across categories such as consumer electronics, groceries, fashion, books, home products and many more on Amazon.in.
Deepak Sharma, President, and Chief Digital Officer, Kotak Mahindra Bank said, “We continue to build out our vision of a super app – one that combines the best of banking & lifestyle use cases and gives our customers one-stop access to a full range of services without having to toggle between apps. Amazon.in is one of India’s most popular e-commerce marketplaces and we are pleased to welcome them on-board and to be able to expand our suite of offerings for our customers. Through KayMall, our customers can discover and transact with a wide choice of leading partners & brands.”
“We continue to look for ways to innovate for the benefit of our customers and bring a superior shopping experience across India through such partnerships,” said Kishore Thota, Director, Customer Experience & Marketing, Amazon India. “These innovation-driven partnerships include expanding access for customers on platforms that they use. We are excited that Kotak customers can discover and access Amazon through their banking app,” added Kishore.
As a part of Kotak’s digital banking strategy and in its journey towards becoming a one-stop super app, Kotak has been expanding the scope of offerings on its mobile banking app. ‘KayMall’ on Kotak’s mobile banking app offers customers a secure and convenient in-app shopping environment across a range of categories such as travel (flight, train, and bus bookings), hotel bookings, shopping on e-commerce websites, and magazine subscriptions.