Amazon India’s maiden free self-serve product customisation feature, “Customise Your Product” is now available across a wide selection of more than 10,000 plus products from 76 different categories.
This enhanced feature offers an intuitive customisation experience that provides visual design tools to customers to personalise products, along with an interactive product preview option to view the final customised product in real-time. The feature enables customers to personalise a wide range of products including window blinds, blankets, home decor, wall art, signage, furniture, engraved pen, necklace, water bottle, mugs, apparel, jewelry organizer, golf clubs, phone covers, notebooks and many more as per their creative requirements.
Catering to the evolving personalisation needs of customers, this feature taps into India’s fragmented and under-served personalied gifting products market. By providing an opportunity to innovate, the platform boosts customer engagement and converts a limited product selection to an unlimited one (personalised engraved jewelry, custom sized ergonomic office chairs, apparel/mugs/hats with customer chosen image/text for parties, gifts, or simply swag). It encompasses multiple options for capturing innovative messages and pictures for expressing a celebration or an emotion. Apart from a wide variety of font styles and colors to choose from for adding/engraving text, the feature also offers an option for uploading precious memories in the form of images and notes and allowing customers to choose from other customisations a seller provides.
Manish Tiwary, Vice President and Country Manager, Consumer Business, Amazon India said, “As a customer-obsessed marketplace, our endeavor has been to enrich the customer shopping experience through incorporating various innovations. For customers looking to create memorable products (gifts) or tailor a product to fit their needs, our sellers now offer a customisation feature within Amazon on more than 10 thousand products. Fueled by the hyper trend of personalised products, we at Amazon India strive to widen the product selection soon”.
Customers can identify custom products using the “Personalise it” badge on search results and the ‘customise now’ button on product pages.
(This information is published from a press release.)
