Gurgaon: In a major move aimed at transforming India’s sports and entertainment ecosystem, three industry stalwarts—Amitesh Shah, Aneesh Gautam, and Pawan Kumar Sharma—have co-founded LegaXy, a new-age sports, media, and entertainment brand.
With a vision to elevate Indian talent to the global stage, LegaXy brings together deep experience from leadership roles at Da One Group, YouWeCan Sports, Disney, Star India, and more. The company’s mission is clear: to create global opportunities for Indian athletes, artists, and creators through an integrated, full-stack platform that prioritizes long-term growth, creative excellence, and purposeful impact.
“LegaXy is born from a shared understanding of the gaps talent faces in India—fragmented systems, inconsistent support, and limited global access,” said Amitesh Shah, Founder & CEO, LegaXy. “We’re building a structure that not only supports talent but helps shape the future of Indian culture and sportainment globally.”
LegaXy is structured around five key verticals:
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LegaXy Elite: An end-to-end celebrity and athlete management program.
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LegaXy Studios: A creative powerhouse for media IPs, branded content, and eSports properties.
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LegaXy Merch: Focused on licensing and culture-first merchandising.
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LegaXy Live: Immersive fan events and regional sports leagues.
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LegaXy Learning: A mentorship-led education arm aimed at schools and creator academies.
The platform also integrates a strong social mission through LegaXy Impact, which focuses on underrepresented voices, grassroots sports development, and inclusive talent ecosystems.
Aneesh Gautam, former VP at YouWeCan and a veteran of Reebok and Cornerstone, brings decades of experience in athlete branding. Pawan Kumar Sharma, a media veteran with leadership roles at The Walt Disney Company, Network18, and B4U, will spearhead business strategy, partnerships, and revenue innovation at LegaXy.
“India has the talent, the audience, and the ambition,” added Shah. “Now it needs the ecosystem to match. LegaXy is that ecosystem.”
By integrating creativity, commerce, and culture, LegaXy aims to redefine India’s positioning in the global sportainment landscape—starting at the grassroots and scaling globally.
