Mumbai: Ampverse DMI, a JV between Ampverse Group,(“Ampverse”) a prominent gaming and entertainment ecosystem with bases across Southeast Asia and India, and DMI Group (DMI), an Indian financial services platform, have announced its FY ’24 plans and expansion roadmap for India.
Ampverse DMI as part of their 2024 plans will launch suite of solutions, including Marketing Solutions for brands and game publishers, and Commerce Products. These will focus on merchandise and e-commerce enabled solutions for gaming communities for the first time in India as part of its 360 degree bouquet services.
Charlie Baillie CEO Ampverse Group said, “Ampverse DMI is dedicated to cultivating a robust and integrated gaming ecosystem spanning owned and operated Gaming & Entertainment Assets, Marketing Solutions and Commerce Products. We are also committed to introducing new IPs and initiatives that resonate within the community building on the success of our debut IP launch College Rivals.” He also highlighted the importance of this expansion saying, “Our experience with global brands like Disney, EA, and McDonald’s gives us a unique view and the ability to innovate in the Indian market. We are excited to bring our knowledge to India and build something special.”
Ampverse DMI said that it brings together the strengths of its partners – global entertainment and gaming experience coupled with an understanding of the Indian consumer and a capacity to drive on-ground scale.
Shivashish Chatterjee, co-founder DMI Group, said, “Ampverse DMI is set to become a 360-degree, forward-thinking gaming company that integrates IP creation with cutting-edge marketing and commerce solutions. For FY’24, we are committed to building on the success of FY ‘23 and making Ampverse DMI a leading player in India’s esports industry, leveraging our combined international expertise and local strategic partnerships to drive significant value and growth.”
In addition to marketing solutions, the company has commerce products tailored to meet the evolving needs of gamers. This division of the company will also launch data-driven products and services for gamers including physical merchandise and digital items. These new solutions are coupled with an expansion of the launch of its gaming and entertainment assets division with IP College Rivals.
