New Delhi: Amrutanjan Healthcare Limited has announced its association with Bigg Boss Kannada Season 12 as the official Health & Wellness Partner.
With a legacy spanning over 130 years, Amrutanjan has been an integral part of Indian households—supporting generations with its iconic pain relief and wellness solutions. Through this collaboration, the brand seamlessly blends its time-tested legacy with contemporary pop culture, reaffirming its relevance among both long-time users and today’s younger, fast-paced audiences.
Inside the Bigg Boss Kannada house—known for its intense schedules, demanding tasks, and emotionally charged environment—wellness plays a crucial role. Amrutanjan’s Fast Relaxation Roll-on offers instant relief from headaches triggered by stress, fatigue, and harsh lighting, while the capsaicin-powered Backpain Roll-on helps contestants soothe muscle tension and back strain after physically challenging days. These everyday moments of relief reflect how Amrutanjan continues to support consumers through the pressures of modern living.
Speaking about the association, Mani Bhagavatheeswaran, Chief Marketing Officer, Amrutanjan Healthcare Limited, said, “Amrutanjan has been a companion to millions through every ache, strain, and long day for more than a century. Partnering with Bigg Boss Kannada allows us to bring that same care into a space that mirrors modern life, fast-paced, emotional, and full of unexpected twists. Whether you’re a Gen Z viewer discovering the brand or someone who has grown up with it, this association is a reminder that Amrutanjan continues to care, comfort, and stay relevant in every generation’s journey.”
As the season progresses, viewers will see contestants turn to Amrutanjan’s trusted wellness solutions through their daily highs and lows, reinforcing the brand’s role as a dependable companion in moments of discomfort. The partnership underscores Amrutanjan’s enduring mission: to offer relief, ease, and comfort across generations, no matter how lifestyles and challenges evolve.
